Aussie-link Visa Services
Your trusted partner for seamless visa solutions to Australia. We simplify the process, guiding you every step of the way toward achieving your immigration goals.
Expanding Horizons: Connecting Local and Overseas Visa Seekers
The business has been running for approximately 9 years now relying mostly on word-of-mouth referrals locally.
When we came in, our partner wanted to
generate overseas leads for work/student visa
applicants. They also wanted to generate local interest for partner visa applications for spouses living in Australia who wanted to bring in their partners from overseas.
With nearly a decade of success built on word-of-mouth referrals, our mission is now to reach new audiences. We’re helping Australian residents connect with overseas partners and supporting work and student visa applicants worldwide. Together, we’re bridging local expertise with global aspirations.
We Ran Into Many Problems
We quickly realised we didn’t have a ‘getting leads’ problem, we had a ‘finding quality leads’ problem. To fix this problem, we began advertising in a country where the average salary is higher. Initially we advertised in the Philippines. We then began advertising in Malaysia
Unqualified Leads
The leads were not qualified. They didn’t have budget
Low Webinar Attendance
Low Engagement in Webinars. The leads didn’t want to attend the webinars
Lead Overload
There was just too many of them to manage properly and convert.
Our strategy was as follows:
With this strategy, we generated over 2,000+ leads over 5 months at a very low cost per lead. Almost all leads were funneled into webinars where our migration consultants would deliver high-impact, informative sessions on “The Visa Application Process & How To Live In Australia”
Build out Facebook Ads campaign for our client.
Automatically send all new leads into a CRM system.
Automatically funnel new leads, using the CRM system, into webinars depending on their proposed visa type
Run weekly webinars 2x a week for work visa & student visa showcasing the process, required budget & next steps.
Finding quality leads
We quickly realised we didn’t have a ‘getting leads’ problem, we had a ‘finding quality leads’ problem. To fix this problem, we began advertising in a country where the average salary is higher. Initially we advertised in the Philippines. We then began advertising in Malaysia. However, we ran into the same problem.
Low-Wage Workers
Low-wage workers who did not meet Australian requirements for any visa & who did not have the funds to apply for a visa in the first place. So we tried again… This time we advertised in the United Kingdom. We advertised work visas targeting specialised tradesmen, healthcare workers & IT professionals.
Our strategy for the UK was different. This is what we did to qualify our leads
We crafted a targeted approach for the UK market, focusing on precise lead qualification to ensure higher engagement and conversion rates.
Facebook Ads campaign
The marketing funnel consisted of an ‘Awareness’ stage. At this stage we’re just trying to make any potentially interested people aware of what the Australian Work Visa is and what it could mean for them. Anyone who clicked on our ad and filled in the form was automatically added into our CRM system for future marketing communication. They were also sent instantly the “2024 Work Visa Info Guide”. The lead capture form for this ad was very simple. Simply give us your name, number and email and we’ll send you the guide right now.
Customers Engaged
If our customers engaged with this ad and sent us their details, we would finally retarget them with our bottom-of-funnel advertisement. This ad was designed to push purchases and get them over the line by building trust with our partners’ company. This ad linked to a “Calendly” booking page to book a meeting with our head migration consultant for 50 UK Pounds.
Awareness layer with a deeper offer
The second step was to retarget this first “Awareness” layer with a deeper offer. Whoever showed interest in learning more about the Work Visa info guide was shown ads from us for a “7 Step Visa Eligibility Guide”. Again, this ad would only show to whoever showed interest in the Awareness layer as we wanted people who are genuinely interested in an Australian Work Visa. Not the unqualified leads but only the cream of the crop. The lead form for this ad was more complex, requesting name, number, email, work experience & education
Facebook Ads campaign
The marketing funnel consisted of an ‘Awareness’ stage. At this stage we’re just trying to make any potentially interested people aware of what the Australian Work Visa is and what it could mean for them. Anyone who clicked on our ad and filled in the form was automatically added into our CRM system for future marketing communication. They were also sent instantly the “2024 Work Visa Info Guide”. The lead capture form for this ad was very simple. Simply give us your name, number and email and we’ll send you the guide right now.
Awareness layer with a deeper offer
The second step was to retarget this first “Awareness” layer with a deeper offer. Whoever showed interest in learning more about the Work Visa info guide was shown ads from us for a “7 Step Visa Eligibility Guide”. Again, this ad would only show to whoever showed interest in the Awareness layer as we wanted people who are genuinely interested in an Australian Work Visa. Not the unqualified leads but only the cream of the crop. The lead form for this ad was more complex, requesting name, number, email, work experience & education
Customers Engaged
If our customers engaged with this ad and sent us their details, we would finally retarget them with our bottom-of-funnel advertisement. This ad was designed to push purchases and get them over the line by building trust with our partners’ company. This ad linked to a “Calendly” booking page to book a meeting with our head migration consultant for 50 UK Pounds.
The result
182 Leads in 1 month with 58 being successfully retargeted to the second layer. Despite this, we’re not satisfied for our partner as none of the leads have converted into a sale. So… We had to pivot our strategy entirely again. As of 30/01/2024, we’ve switched now from a B2C marketing strategy to a B2B marketing strategy. We’ve begun partnering up with recruitment agencies and immigration consultants internationally relying on their own local networks to fuel our visa application pipeline. We’ve successfully reached out to numerous businesses with meetings with multiple executives booked in our first week of our new strategy
