Bright Balustrading
Bright Balustrading is a steel fabricator in South-West Sydney. Established now for over 15 years, they had a constant supply of work but wanted to increase revenue through digital advertising.
The market strategy was simple - SEO & Google Ads
Bright Balustrading is a steel fabricator in South-West Sydney. Established now for over 15 years, they had a constant supply of work but wanted to increase revenue through digital advertising. Bright Balustrading had been working with another marketing agency for about 12 months. The market strategy was simple - SEO & Google Ads. However, the results were not what the team wanted. Performance had capped early on and little more was being done to improve. Shortly after this, performance started to dip.
Performance Transformation Our Google Ads Management
September 2023 marked the end of the previous agency’s approach, setting the baseline for comparison. By October 2023, our Google Ads strategy delivered measurable improvements, highlighting the impact of targeted, data-driven management.
The big differentiating factor here is the quality of the leads.
The current month our performance for one week from 17 January 2024 - 24 January 2024 sits at:
We were able to get more leads for my partner through a change in our Google ads structure. We created more campaigns and targeted our core services more precisely. We then diverted more budget into these campaigns and were able to see huge improvements in both the amount of leads and the quality. My partner reports that on average, ⅓ leads converts. Each sale has an average contract value of $2000
In addition to Google Ads, our partner also runs SEO organic advertising with us. Through SEO, we generated last week:
Alongside Google Ads, our SEO strategy enhances visibility and drives organic traffic. Last week alone, SEO efforts generated strong results, attracting high-quality leads and building long-term growth. Our combined approach ensures consistent engagement and a well-rounded digital presence.
Conclusion:
As you can see, SEO can be a cost-effective approach to getting your business more leads, however it requires a longer time to get up and running. This campaign has been running for approximately 12 months. Our strategy here was to capture the greatest online market share through building out numerous service pages. This would mean Bright Balustrading would repeatedly be popping up in our customers’ searches with all things related to balustrading. These customers would then click on our website, call us and request further information